An edition of The handbook of brand management scales (2015)

The handbook of brand management scales

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The handbook of brand management scales
Lia Zarantonello, Lia Zaranton ...
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Last edited by MARC Bot
December 19, 2022 | History
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An edition of The handbook of brand management scales (2015)

The handbook of brand management scales

by

  • 1 Want to read

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Publish Date
Language
English
Pages
309

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Subjects

Statistical methods, Consumer behavior, Marketing research, Scaling (Social sciences), Handbooks, manuals, Research, Marketing, Guides, manuels, Recherche, Méthodes statistiques, Consommateurs, Comportement, Construction d'une échelle (Sciences sociales), BUSINESS & ECONOMICS, Industrial Management, Management, Management Science, Organizational Behavior
Edition Availability
Cover of: The handbook of brand management scales
The handbook of brand management scales
2016
in English
Cover of: Handbook of Brand Management Scales
Handbook of Brand Management Scales
2015, Taylor & Francis Group
in English
Cover of: Handbook of Brand Management Scales
Handbook of Brand Management Scales
2015, Taylor & Francis Group
in English
Cover of: Handbook of Brand Management Scales
Handbook of Brand Management Scales
2015, Taylor & Francis Group
in English
Cover of: Handbook of Brand Management Scales
Handbook of Brand Management Scales
2015, Taylor & Francis Group
in English

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Book Details

Table of Contents

Introduction
Brand identity and brand image
Brand associations
Brand personality
Brand authenticity
Perceived brand differentiation
Attitudes toward the brand
Experiential consumption with brands
Consumers' emotions toward the brand
Attachment to the brand
Consumer-brand relationships
Brand equity
Brand orientation
Consumer dispositions toward brands.

Edition Notes

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
658.8/27
Library of Congress
HF5415.3 .Z37 2015, HF5415.3.Z37 2015, HF5415.3 .Z37 2016e, HF5415.3, HF5415.3 .Z37 2016

The Physical Object

Pagination
xix, 309 pages ; 24 cm
Number of pages
309

ID Numbers

Open Library
OL27197667M
ISBN 10
041574296X, 0415742951
ISBN 13
9780415742962, 9780415742955
LCCN
2015004069
OCLC/WorldCat
903473795, 913955380, 919340458

Source records

marc_openlibraries_sanfranciscopubliclibrary MARC record
Better World Books record
Better World Books record
marc_columbia MARC record
marc_columbia MARC record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 19, 2022 Edited by MARC Bot import existing book
December 15, 2022 Edited by MARC Bot import existing book
September 18, 2021 Edited by ImportBot import existing book
September 18, 2021 Edited by ImportBot import existing book
July 19, 2019 Created by MARC Bot Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record