An edition of Guerrilla marketing to heal the world
(2016)
Guerrilla marketing to heal the world
combining principles and profit to create the world we want
by Jay Conrad Levinson
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Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don't have to just imagine; you can make it real. "Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good-- from solopreneurs to Fortune 100 global corporations. You'll discover dozens of ways business can heal the world-- and gain the practical marketing savvy to turn your values into business success.
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Guerrilla marketing to heal the world: combining principles and profit to create the world we want
2016
in English
1630476587 9781630476588
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Book Details
Table of Contents
The way of the Golden Rule. Because people matter ; Basic concepts ; Advantages of doing the right thing
The new green, socially conscious marketing mindset. The new marketing matrix ; Abundance versus scarcity ; Building powerful alliances
with competitors, too ; Why the abundance paradigm eliminates the need to worry about market share ; Exceptions : are there zero-sum, win-lose situations?
Green business, green marketing. Becoming a green company ; Marketing green ; Making green sexy across all demographics and industries ; Language, greenwashing, and truth ; Three kinds of customers : are you reaching them all?
Getting noticed in the noise and clutter : hands-on with cooperative, people-centered marketing. Advanced copyrighting ; Give people what they want ; Running a global company
Using your business to create a better world. Marketing as social change, and social change as marketing ; Community-focused and charity/social change marketing ; Taking the concept beyond marketing : abundance and sustainability in business and in society ; Exponential thinking from three practical visionaries ; Profit by helping the world ; Impossible is a dare : business for a better world.
Edition Notes
Includes bibliographical references (pages 329-334) and index.
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| August 30, 2020 | Edited by ImportBot | import existing book |
| July 19, 2019 | Created by MARC Bot | import new book |