Kids and branding in a digital world

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Last edited by ImportBot
November 16, 2022 | History

Kids and branding in a digital world

  • 1 Want to read

"This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. However, it may not always be in a child's best interests to develop a preoccupation with brands, particularly if they influence the way they think about themselves. This book examines the emergence of brand awareness among children and the importance of their cognitive development to their understanding of brands and consumer socialisation. It also sheds light on problems caused by the emergence of new forms of branding in the digital era, especially in online social media and virtual environments where so many children now spend a great deal of time, and explores the implications for children and for regulators."--Publisher's web site.

Publish Date
Language
English
Pages
205

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Previews available in: English

Book Details


Table of Contents

What is a brand?
Kids and branding
Emergence of brand consciousness
Children and digital branding
Branding potential of online social media
Brands and advergames
Brands and adverworlds
Regulation and control of branding to children.

Edition Notes

Includes bibliographical references (pages 164-195) and index.

Classifications

Dewey Decimal Class
658.827083
Library of Congress
HD69.B7 G86 2016, HD69.B7

The Physical Object

Pagination
205 pages
Number of pages
205

ID Numbers

Open Library
OL27218528M
Internet Archive
kidsbrandingindi0000gunt
ISBN 10
1784992453, 0719097878
ISBN 13
9781784992453, 9780719097874
LCCN
2016304510
OCLC/WorldCat
926672112

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History

Download catalog record: RDF / JSON
November 16, 2022 Edited by ImportBot import existing book
August 4, 2020 Edited by ImportBot import existing book
July 19, 2019 Created by MARC Bot import new book