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When it comes to the way business is carried out online, the earth beneath our feet is shifting right now--and shifting quickly. The one-size-fits-all approach is fast becoming obsolete. More and more businesses are learning that the more they tailor-make the messages they put on their sites, as well as how they interact with every single user, the more satisfied customers get--and the more they earn.
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Previews available in: English
Subjects
Social media, Direct marketing, Internet marketingEdition | Availability |
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Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy ... Create a Mass of Raving Fans ... and Take Any Business to the Next Level
2019, Hay House, Incorporated
in English
183782309X 9781837823093
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Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy... create a Mass of Raving Fans... and Take Any Business to the Next Level
2019, Hay House, Incorporated
in English
1401958796 9781401958794
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zzzz
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Book Details
Table of Contents
Part I. Ask : the story. You : who, what, & why...
Strange questions ... and strange answers
The discovery
My crisis
Working hard for the dream
An unexpected twist
The letter
Standing on the shoulders of giants
Taking the leap
Things finally come together
Paer II. Ask : the methodology. Getting started : how to read the Ask formula methodology
The process : prepare, persuade, segment, prescrie, profit, pivot
Prepare : the deep dive survey
Persuade : the prospect self-discovery landing page
Segment : the micro-commitment bucket survey
Prescribe : the post-survey sales prescription
Profit : the profit maximization upsell sequence
Pivot : the email follow-up feedback loop
Case study #1 : tennis training, zero to $250,000 in 6 months
Case study #2 : water ionizer market, $750,000 in 5 days
Why : the reason for writing this book
Next steps : now it's your turn to ask.
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October 23, 2021 | Edited by ImportBot | import existing book |
July 19, 2019 | Created by MARC Bot | import new book |