An edition of Social media campaigns
(2016)
Social media campaigns
strategies for public relations and marketing
by Carolyn Mae Kim
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Social media campaigns: strategies for public relations and marketing
2016
in English
1138948594 9781138948594
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Book Details
Table of Contents
Social influence
understanding the development, value, and role of social media for organizations
Step 1 : listening
developing research, discovering data, and applying meaning
Step 2A : strategic design
developing a data-informed social media campaign
Step 2B : strategic design
designing creative engagement in brand communities
Step 3 : implementation and monitoring
joining conversations and creating purposeful interaction
Step 4 : evaluation
showcasing success and growth opportunities.
Edition Notes
Includes bibliographical references and index.
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| December 15, 2022 | Edited by MARC Bot | import existing book |
| July 1, 2022 | Edited by ImportBot | import existing book |
| December 26, 2021 | Edited by ImportBot | import existing book |
| July 19, 2019 | Created by MARC Bot | import new book |