An edition of Breaking Up America (1997)

Breaking up America

advertisers and the new media world

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Cover of: Breaking up America by Joseph Turow
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Last edited by ImportBot
August 13, 2020 | History
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An edition of Breaking Up America (1997)

Breaking up America

advertisers and the new media world

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles.

Publish Date
Publisher
University of Chicago Press
Language
English
Pages
242

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Previews available in: English

Subjects
Advertising, Business, Nonfiction, Performing Arts, Social aspects, Social aspects of Advertising, Sociology, Target marketing, Marketing, social aspects, Mass media, social aspects, United states, politics and government, Reclame, Advertising & Promotion, BUSINESS & ECONOMICS, Sociale aspecten
Places
United States

Showing 4 featured editions. View all 4 editions?

Edition Availability
Cover of: Breaking up America
Breaking up America: Advertisers and the New Media World
2010, University of Chicago Press
in English
Libraries near you: WorldCat
Cover of: Breaking Up America
Breaking Up America
2008, University of Chicago Press
E-book in English
Libraries near you: WorldCat
Cover of: Breaking Up America
Breaking Up America: Advertisers and the New Media World
December 15, 1998, University Of Chicago Press
Paperback in English - New Ed edition
Libraries near you: WorldCat
Cover of: Breaking up America
Breaking up America: advertisers and the new media world
1997, University of Chicago Press
in English
Libraries near you: WorldCat

Add another edition?

Book Details

Edition Notes

Includes bibliographical references (p. 201-230) and index.

Published in
Chicago

Classifications

Dewey Decimal Class
659.1/042
Library of Congress
HF5813.U6 T85 1997, HF5813.U6T85 1997

The Physical Object

Pagination
xiv, 242 p. ;
Number of pages
242

ID Numbers

Open Library
OL972969M
Internet Archive
breakingupameric0000turo_y5i3
ISBN 10
0226817490
LCCN
96009853
OCLC/WorldCat
35033533
Library Thing
2926160
Goodreads
2080592

Source records

Scriblio MARC record
marc_cca MARC record
Ithaca College Library MARC record
Better World Books record
Internet Archive item record
Library of Congress MARC record
marc_nuls MARC record

First Sentence

""ADVERTISERS WILL HAVE their choice of horizontal demographic groups and vertical psychographic program types.""

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History

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August 13, 2020 Edited by ImportBot import existing book
August 4, 2020 Edited by ImportBot import existing book
August 4, 2020 Edited by ImportBot import existing book
July 22, 2019 Edited by MARC Bot remove fake subjects
December 9, 2009 Created by WorkBot add works page