An edition of Selling the Silver Bullet (2015)

Selling the Silver Bullet

The Lone Ranger and Transmedia Brand Licensing

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Selling the Silver Bullet
Avi Santo, Avi Santo
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Last edited by MARC Bot
November 13, 2020 | History
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An edition of Selling the Silver Bullet (2015)

Selling the Silver Bullet

The Lone Ranger and Transmedia Brand Licensing

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Publish Date
Publisher
de Gruyter GmbH, Walter
Language
English

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Subjects

Product management, Brand name products, Lone Ranger (Fictitious character), License agreements, Character merchandising, Branding (Marketing)
Edition Availability
Cover of: Selling the Silver Bullet
Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing
2015, de Gruyter GmbH, Walter
in English
Cover of: Selling the Silver Bullet
Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing
Apr 15, 2015, University of Texas Press
paperback
Cover of: Selling the Silver Bullet
Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing
Apr 15, 2015, University of Texas Press
hardcover

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Book Details

Classifications

Library of Congress
HF5415

The Physical Object

Pagination
319

ID Numbers

Open Library
OL34879467M
ISBN 13
9781477303962

Source records

Better World Books record

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History

Download catalog record: RDF / JSON
November 13, 2020 Edited by MARC Bot import existing book
August 16, 2020 Edited by ImportBot import existing book
October 20, 2019 Created by ImportBot import new book