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"International Marketing Research is widely regarded as the definitive textbook in its field. The third edition is completely updated to reflect changes in both the structure and practice of international marketing research in the last five years. As business is being increasingly conducted on a global scale, the need for valid and reliable information to make decisions is intensifying. Industry consolidation of research firms has accelerated as they strive to serve global clients more efficiently. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly."--Jacket.
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Previews available in: English
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1
International Marketing Research
2014, Wiley & Sons, Incorporated, John
in English
1119062330 9781119062332
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2
International Marketing Research
2012, Wiley & Sons, Incorporated, John
in English
1118358279 9781118358276
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3
International Marketing Research
2009, Wiley & Sons, Incorporated, John
in English
0470295759 9780470295755
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4
International Marketing Research
2005, Wiley & Sons, Incorporated, John
in English
1280287470 9781280287473
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5 |
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Book Details
First Sentence
"The explosive growth of world trade has unleashed a torrent of demand for information about markets throughout the world."
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