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International marketing: a customised book for Brunel students
2010, Pearson Custom Printing
in English
1847767338 9781847767332
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Compiled from: Global marketing, 5th ed. by Warren J. Keegan and Mark C. Green: Marketing across cultures, 5th ed., by Jean-Claude Usunier and Julie Anne Lee; Essentials of global marketing by Svend Hollensen; Financial Times mastering marketing : your single source guide to becoming a master of marketing by INSEAD, Kellog, London Business School and the Wharton School.
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