An edition of The passion conversation
(2013)
The passion conversation
understanding, sparking, and sustaining word of mouth marketing
by Robbin Phillips
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No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author's mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing.
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Previews available in: English
| Edition | Availability |
|---|---|
1
The passion conversation: understanding, sparking, and sustaining word of mouth marketing
2013, Wiley
in English
1118768361 9781118768365
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2
Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing
2013, Wiley & Sons, Incorporated, John
in English
1299804861 9781299804869
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Book Details
Table of Contents
Preface: A Note from the Authors
Introduction
Chapter One: Understanding Word of Mouth Marketing
Chapter Two: Sparking Word of Mouth Marketing
Chapter Three: Heroes: A Love Story
Chapter Four: The Fitness Rebellion: A Love Story
Chapter Five: The Driven Class: A Love Story
Chapter Six: Wonderopolis: A Love Story
Chapter Seven: Sustaining Word of Mouth Marketing
Bibliography
Acknowledgments
About the Authors
Index.
Edition Notes
Includes index.
Includes bibliographical references (pages 196-197) and index.
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| August 22, 2020 | Edited by ImportBot | import existing book |
| August 12, 2020 | Created by ImportBot | import new book |