An edition of Readings in Marketing Management (1984)

Readings in marketing management

a strategic perspective

Readings in marketing management
Barry Berman, Joel Evans
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Last edited by MARC Bot
October 28, 2020 | History
An edition of Readings in Marketing Management (1984)

Readings in marketing management

a strategic perspective

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Publish Date
Publisher
Wiley
Language
English
Pages
478

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Edition Availability
Cover of: Readings in marketing management
Readings in marketing management: a strategic perspective
1984, Wiley
in English

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Book Details


Edition Notes

Includes bibliographical references and indexes.

Published in
New York

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415.13 .R363 1984, HF5415

The Physical Object

Pagination
xiii, 478 p. :
Number of pages
478

ID Numbers

Open Library
OL3177412M
ISBN 10
047186966X
LCCN
83019881
Goodreads
4744016

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October 28, 2020 Edited by MARC Bot import existing book
August 14, 2020 Created by ImportBot import existing book