An edition of Marketing for Nonprofit Organizations
(2014)
Marketing for nonprofit organizations
insights and innovation
by Stacy Landreth Grau
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Subjects
Nonprofit organizations, Marketing| Edition | Availability |
|---|---|
1
Marketing for Nonprofit Organizations: Insights and Innovations
2021, Oxford University Press, Incorporated, Oxford University Press
in English
0190090804 9780190090807
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2
Marketing for nonprofit organizations: insights and innovation
2014, Lyceum Books, Inc.
in English
1935871439 9781935871439
|
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|
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3
Marketing for Nonprofit Organizations: Insights and Innovations
2014, Oxford University Press
in English
0190615443 9780190615444
|
zzzz
|
Book Details
Table of Contents
Introduction
An overview of nonprofit marketing
The heart of the organization: the nonprofit brand
Strategic and market planning for nonprofit organizations
Understanding and engaging with your stakeholders
Gaining insight : marketing research for competitive advantage
Products, services, and delivery: the importance of innovation
Marketing communication for nonprofit organizations
Marketing communication measurement and evaluation
Appendices
A: Marketing plan outline
B: Marketing communications plan outline
About the author.
Edition Notes
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The Physical Object
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| March 8, 2023 | Edited by MARC Bot | import existing book |
| February 9, 2023 | Edited by ImportBot | import existing book |
| August 17, 2020 | Created by ImportBot | import new book |