An edition of The Adweek copywriting handbook
(2006)
The Adweek Copywriting Handbook
The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
by Joseph Sugarman
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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| Edition | Availability |
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1
The Adweek Copywriting Handbook
2007, John Wiley & Sons, Ltd.
Electronic resource
in English
047008880X 9780470088807
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2
The Adweek copywriting handbook: the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters
2007, J. Wiley
in English
0470051248 9780470051245
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3
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
December 11, 2006, Wiley
in English
0470051248 9780470051245
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| July 22, 2019 | Edited by MARC Bot | remove fake subjects |
| December 3, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
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