An edition of Place branding through phases of the image
(2014)
Place branding through phases of the image
balancing image and substance
First edition
by Staci M. Zavattaro
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Place branding through phases of the image: balancing image and substance
2014, Palgrave Macmillan
in English
- First edition
1137394439 9781137394439
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Book Details
Table of Contents
Introducing philosophy into place branding
Laying the foundations
Putting it all together : the framework
Examples in practice
Implications of the framework
A guide for managers.
Edition Notes
Includes bibliographical references and index.
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| September 13, 2021 | Edited by ImportBot | import existing book |
| November 12, 2020 | Created by MARC Bot | import new book |