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"Events are becoming more complex as their range of functions grows, as: meeting places, creative spaces, economic catalysts, social drivers, community, image makers, business forums, and network nodes. Effective design can produce more successful business models that can help to sustain cultural and sporting activities even in difficult economic times. This process requires creative imagination, and a design methodology or in other words 'Imagineering'. This book brings together a wide range of international experts in the fields of events, design and Imagineering to examine the event design process. It explores the entire event experience from conception and production to consumption and co-creation. By doing so it offers insight into effective strategies for coping with the shift in value creation away from transactional economic value towards social and relational value which benefit a range of stakeholders from the community to policy makers. Mega-events, small community events, business events and festivals in eight different countries are examined providing an international view of social issues in event design. A wide selection of current research perspectives are employed, integrating both theoretical and applied contributions. The multidisciplinary nature of the material means that it will appeal to a broad academic audience, such as art and design, cultural studies, tourism, events studies, sociology and hospitality"--
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Previews available in: English
Showing 5 featured editions. View all 5 editions?
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1
Event Design: Social Perspectives and Practices
2017, Taylor & Francis Group
in English
1138082635 9781138082632
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3
Event Design: Social Perspectives and Practices
2014, Taylor & Francis Group
in English
1134497237 9781134497232
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4
Event Design: Social Perspectives and Practices
2014, Taylor & Francis Group
in English
1134497091 9781134497096
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5
Event Design: Social Perspectives and Practices
2014, Taylor & Francis Group
in English
1134497164 9781134497164
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Book Details
Edition Notes
Includes bibliographical references and index.
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