An edition of Cases on branding strategies and product development (2015)

Cases on branding strategies and product development

successes and pitfalls

by and

Cases on branding strategies and product deve ...
Sarmistha Sarma, Sukhvinder Si ...
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Last edited by MARC Bot
December 20, 2022 | History
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An edition of Cases on branding strategies and product development (2015)

Cases on branding strategies and product development

successes and pitfalls

by and

"This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"--

Publish Date
Publisher
Business Science Reference, An Imprint of IGI Global
Language
English
Pages
417

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Subjects

Product management, Case studies, Brand name products, Branding (Marketing), Brand choice, Product management, Marketing, case studies, Produits commerciaux, Études de cas, Gestion, Produits de marque, Stratégie de marque, Marques de commerce, Choix, BUSINESS & ECONOMICS, Industrial Management, Management, Management Science, Organizational Behavior
Edition Availability
Cover of: Cases on branding strategies and product development
Cases on branding strategies and product development: successes and pitfalls
2015, Business Science Reference, An Imprint of IGI Global
in English

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Book Details

Edition Notes

Includes bibliographical references (pages 391-407) and index.

Published in
Hershey, PA
Series
A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series

Classifications

Dewey Decimal Class
658.8/27
Library of Congress
HF5415.15 .C33 2015, HF5415.15.C33 2015

The Physical Object

Pagination
liii, 417 pages
Number of pages
417

ID Numbers

Open Library
OL31051947M
ISBN 13
9781466673939, 9781466673946, 9781466673960
LCCN
2014040322
OCLC/WorldCat
903531527
Digital Object Identifier (DOI)
10.4018/978-1-4666-7393-9.ch001

Source records

Library of Congress MARC record
Better World Books record
marc_columbia MARC record
Better World Books record

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History

Download catalog record: RDF / JSON
December 20, 2022 Edited by MARC Bot import existing book
February 27, 2022 Edited by ImportBot import existing book
November 13, 2020 Created by MARC Bot import new book