Consumer information systems and relationship management

design, implementation, and use

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Last edited by ImportBot
July 14, 2023 | History

Consumer information systems and relationship management

design, implementation, and use

"This book highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems, covering consumer perceptions of practicality and ease of use"--Provided by publisher.

Publish Date
Language
English
Pages
236

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Previews available in: English

Edition Availability
Cover of: Consumer information systems and relationship management
Consumer information systems and relationship management: design, implementation, and use
2013, Business Science Reference
in English

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Book Details


Edition Notes

"Premier Reference Source"--Cover.

Includes bibliographical references (pages 202-227) and index.

Published in
Hershey, PA
Series
Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
Copyright Date
2013

Classifications

Dewey Decimal Class
658.8/342
Library of Congress
HF5415.32 .C655 2013, HF5415.32.C655

The Physical Object

Pagination
xviii, 236 pages
Number of pages
236

ID Numbers

Open Library
OL31132115M
Internet Archive
isbn_9781466640825
ISBN 13
9781466640825, 9781466640832, 9781466640849
LCCN
2013008828
OCLC/WorldCat
830646641
Digital Object Identifier (DOI)
10.4018/978-1-4666-4082-5.ch001

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July 14, 2023 Edited by ImportBot import existing book
November 13, 2020 Created by MARC Bot import new book