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"Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.".
"Instead of annoying potential customers by interrupting their most coveted commodity - time - Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services.
By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness - and greatly improve the chances of making a sale."--BOOK JACKET.
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Previews available in: English
Showing 4 featured editions. View all 4 editions?
Edition | Availability |
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1
Permission marketing: turning strangers into friends, and friends into customers
2002, Free Press Business
in English
0743221427 9780743221429
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2
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
November 1, 2000, Simon & Schuster Audio
Audio CD
in English
- Abridged edition
0743510127 9780743510127
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3
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
May 6, 1999, Simon & Schuster
Hardcover
in English
- 1 edition
0684856360 9780684856360
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4
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
August 1, 1999, Sound Ideas
Audio Cassette
in English
067104642X 9780671046422
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Book Details
First Sentence
"IT'S NOT YOUR FAULT."
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March 17, 2024 | Edited by ImportBot | import existing book |
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November 11, 2009 | Created by ImportBot | add works page |