An edition of Music in advertising
(2009)
Music in advertising
commercial sounds in media communication and other settings
by Nicolai Graakjær and Christian Jantzen
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Music in advertising: commercial sounds in media communication and other settings
2009, Aalborg University Press
in English
8773079650 9788773079652
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Book Details
Table of Contents
Music for commercial purposes / Nicolai Graakjær and Christian Jantzen
Mapping research on music in TV commercials / Nicolai Graakjær and Christian Jantzen
Music in TV commercials : formats, frequencies, and tendencies / Nicolai Graakjær
Making sense of music in advertising research : an interpretive model of the interaction between music and image / Matthias Bode
The JYSK jingle : on the use of pre-existing music as a musical brand / Nicolai Graakjær
Music videos and TV commercials : similarities and differences / Erkki Pekkilä
On the commercialization of Shostakovich's 'Waltz no. 2' : a case study of textual, contextual and intertextual meaning of music / Anders Bonde
Relevant
but for whom? On the commercial (ab)use of music on television / Nicolai Graakjær and Christian Jantzen
Watch this! Yearn for that! Stay tuned! : the use of channel music as a promotional tool in television programming / Nicolai Graakjær and Christian Jantzen
Functions of sound in Web advertising / Iben Jessen and Nicolai Graakjær
The soundtrack of sales : music in Swedish radio commercials / Alf Björnberg
Music for shopping : supplementary sounds of consumption / Nicolai Graakjær and Christian Jantzen
Producing corporate sounds : an interview with Karsten Kjems and Søren Holme on sonic branding / Nicolai Graakjær and Christian Jantzen
The musical ready-made : on the ontology of music and musical structures in film : a preliminary study / Martin Knakkergaard.
Edition Notes
Includes bibliographical references.
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| November 14, 2020 | Created by MARC Bot | import new book |