An edition of Project marketing
(2002)
Project Marketing
Beyond Competitive Bidding
by Bernard Cova, Pervez Ghauri, and Robert Salle
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Project management, MarketingShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
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1
Project Marketing: Beyond Competitive Bidding
May 13, 2002, Wiley
in English
0471486647 9780471486640
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Book Details
First Sentence
"For the purpose of this marketing book, we define a project as a complex transaction covering a package of products, services and work, specifically designed to create capital assets that produce benefits for a buyer over an extended period of time."
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| December 3, 2020 | Created by MARC Bot | import existing book |