An edition of Project marketing (2002)

Project Marketing

Beyond Competitive Bidding

by , , and

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Cover of: Project Marketing by Bernard Cova, Pervez Ghauri, Robert Salle, Bernard Cova, Pervez Ghauri, Robert Salle
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Last edited by MARC Bot
December 3, 2020 | History
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An edition of Project marketing (2002)

Project Marketing

Beyond Competitive Bidding

by , , and

  • 1 Want to read

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Publish Date
Publisher
Wiley
Language
English
Pages
236

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Subjects

Project management, Marketing
Edition Availability
Cover of: Project Marketing
Project Marketing: Beyond Competitive Bidding
May 13, 2002, Wiley
in English

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Book Details

First Sentence

"For the purpose of this marketing book, we define a project as a complex transaction covering a package of products, services and work, specifically designed to create capital assets that produce benefits for a buyer over an extended period of time."

Classifications

Library of Congress
HD69.P75 C685 2002, HD69.P75C685 2002

ID Numbers

Open Library
OL7618036M
ISBN 10
0471486647
ISBN 13
9780471486640
LCCN
2001055923
OCLC/WorldCat
48620295
Goodreads
1761845

Source records

Library of Congress MARC record
Better World Books record
Promise Item
marc_columbia MARC record
harvard_bibliographic_metadata record

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December 3, 2020 Created by MARC Bot import existing book