An edition of Marketing research
(2001)
Marketing research
methodological foundations
10th ed., International edition,
by Gilbert A. Churchill and Dawn Iacobucci
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This book attempts to serve both the marketing manager and marketing researchers through its basic organization around the stages of the research process: formulate the problem, determine the research design, design the data-collection methid and forms, design the sample and collect the data, analyze and interpret the data, and prepare the research report.
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Subjects
Marketing research, Marketing, Methodology, Consumers, Management| Edition | Availability |
|---|---|
1
Marketing research: methodological foundations
2010, South-Western Cengage Learning
in English
- 10th ed., International edition,
1439081018 9781439081013
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2
Marketing Research: Methodological Foundations
2009, South-Western College Pub
in English
0324359950 9780324359954
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3
Marketing Research : Methodological Foundations Eighth Edition (The Harcourt Series in Marketing) (The Harcourt Series in Marketing)
May 11, 2001, South-Western College Pub
Hardcover
in English
- 8 edition
0030331013 9780030331015
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Book Details
Table of Contents
Marketing Research: It's Everywhere!
Alternative Approaches to Marketing Intelligence
The Research Process and Problem Formulation
Research Design, Exploratory Research, and Qualitative Data
Descriptive Research
Casual Designs
Data Collection: Secondary Data
Data Collection: Primary Data
Questionnaires and Data Collection Forms.
Attitude Measurement
Sampling Procedures
Determining Sample Size
Field Procedures for Collecting the Data
Preprocessing the Data, and Doing Cross-Tabs
Chi-Square and Related Indices
Data Analysis-Basic Questions
Are My Groups The Same or Different?
Are These Variables Related?
Multivariate Data Analysis
The Research Report.
Edition Notes
Includes index.
9th edition authored-- Gilbert A. Churchill, Jr.
Includes bibliographical references and indexes.
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| July 15, 2021 | Edited by ImportBot | import existing book |
| December 3, 2020 | Created by MARC Bot | import existing book |