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"The true Internet story is in your company and your ability to formulate information-based strategies to yield sustainable competitive advantage. Knowledge@Wharton On Building Corporate Value draws on frontline research and case studies, interviews with industry leaders, and content from world-renowned Wharton School executive programs to explore how your company can build value by capitalizing on the Internet and its still-evolving capabilities.
Providing a framework for developing and implementing business models and investment strategies designed for today's marketplace, it details: Strategic and tactical lessons for leveraging the Internet capabilities of your business; Four key drivers for creating value through the Internet; and proven techniques for using the Internet to target - and capture - newly profitable market microsegments."--BOOK JACKET.
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Knowledge@Wharton on Building Corporate Value
October 18, 2002, Wiley, John Wiley
in English
0471008303 9780471008309
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"Inspiration came to Louis H. Borders back in 1997."
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Feedback?November 15, 2023 | Edited by MARC Bot | import existing book |
December 5, 2020 | Created by MARC Bot | import existing book |