An edition of Consumers
(2001)
Consumers (McGraw-Hill Series in Marketing)
I.S.ed edition
by Eric Arnould, Linda Price, and George Zinkhan
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This text presents a global, eclectic and multi-disciplinary coverage of conumer behaviour. It looks at the impact of the Internet and other technological advances on consumer's lives, with a focus on how culture affects variables such as perception, emotions, lifestyle and decision-making.
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Subjects
Forbrugeradfærd, Forbrugsmønstre, ForbrugersociologiShowing 2 featured editions. View all 2 editions?
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Consumers (McGraw-Hill Series in Marketing)
July 2001, McGraw-Hill Publishing Co.
Paperback
- I.S.ed edition
007112294X 9780071122948
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Book Details
First Sentence
"Denver, Colorado Peggy checks her e-mail one last time and tucks a report into the front of her briefcase, hoping she can find time to read it before tomorrow's 9:00 A.M. sales briefing."
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| August 13, 2021 | Created by MARC Bot | import existing book |