An edition of Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies (2020)

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

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Handbook of Research on Transmedia Storytelli ...
Víctor Hernández-Santaolalla, ...
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Last edited by MARC Bot
December 15, 2022 | History
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An edition of Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies (2020)

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

by and

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Publish Date
Publisher
IGI Global
Language
English

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Subjects

Commerce, Internet advertising, Digital storytelling, Marketing, Social aspects, Product placement in mass media, Publicité sur Internet, Récits numériques, Aspect social, Placement de produits dans les médias
Edition Availability
Cover of: Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
2020, IGI Global
in English
Cover of: Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
2020, IGI Global
in English
Cover of: Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
2020, IGI Global
in English
Cover of: Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
2020, IGI Global
in English

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Book Details

Classifications

Library of Congress
HF6146.I58 H366, HF6146.I58 H366 2020

The Physical Object

Pagination
457

Edition Identifiers

Open Library
OL34941638M
ISBN 13
9781799831198
LCCN
2019048576
OCLC/WorldCat
1138996750

Work Identifiers

Work ID
OL25893206W

Source records

Better World Books record
marc_columbia MARC record

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History

Download catalog record: RDF / JSON
December 15, 2022 Edited by MARC Bot import existing book
October 9, 2021 Created by ImportBot import new book