An edition of Consumer behavior and culture (2003)

Consumer behavior and culture

consequences for global marketing and advertising

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Cover of: Consumer behavior and culture by Marieke K. de Mooij, Marieke K. de Mooij
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Last edited by Open Library Bot
April 28, 2010 | History
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An edition of Consumer behavior and culture (2003)

Consumer behavior and culture

consequences for global marketing and advertising

by

  • 1 Want to read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Sage Publications
Language
English
Pages
345

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Buy this book

Previews available in: English

Subjects

Marketing, Cross-cultural studies, Consumer behavior, Psychology, Consumers
Edition Availability
Cover of: Consumer behavior and culture
Consumer behavior and culture: consequences for global marketing and advertising
2004, Sage Publications
in English
Libraries near you: WorldCat
Cover of: Consumer behavior and culture
Consumer behavior and culture: consequences for global marketing and advertising
2004, Sage Publications
in English
Libraries near you: WorldCat
Cover of: Consumer Behavior and Culture
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
August 28, 2003, Sage Publications, Inc
Paperback in English
Libraries near you: WorldCat
Cover of: Consumer Behavior and Culture
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
September 26, 2003, Sage Publications, Inc
Hardcover in English
Libraries near you: WorldCat

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Book Details

Table of Contents

Global consumers in a global village?
Values and culture
Convergence and divergence in consumer behavior
The consumer
Social processes
Mental processes
Consumer behavior domains
Applications to global marketing and advertising

Edition Notes

Includes bibliographical references and index

Published in
Thousand Oaks, Calif
Genre
Cross-cultural studies

Classifications

Library of Congress
HF5415.32 .M66 2004, HF5415.32.M66 2003

The Physical Object

Pagination
xiv, 345 p. :
Number of pages
345

ID Numbers

Open Library
OL17101200M
Internet Archive
consumerbehavior0000mooi
ISBN 10
0761926682, 0761926690
LCCN
2003006597
OCLC/WorldCat
51898814
Library Thing
4012075
Goodreads
273416
3350415

Source records

Miami University of Ohio MARC record
Ithaca College Library MARC record
marc_openlibraries_sanfranciscopubliclibrary MARC record
Internet Archive item record
Better World Books record
Better World Books record
Library of Congress MARC record
marc_columbia MARC record
marc_nuls MARC record

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History

Download catalog record: RDF / JSON
April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
February 5, 2010 Edited by WorkBot add more information to works
December 10, 2009 Created by WorkBot add works page