Business-to-business internet marketing
by Susan K. Jones
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The rapid commercialization of the Internet and success of online direct marketing led to the burgeoning field of business-to-business e-commerce, a growing industry analyzed with the most recent research developments and successful implementation strategies in this business volume. E-commerce environments, supply chain management issues, and value chain networks are explored with respect to process, research, and electronic tendering. More complex discussions of classification schemes, manufacturing connectedness, and structuration theory provide the academic dimension of the practical business challenges presented.
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| Edition | Availability |
|---|---|
1
Business-to-business Internet Marketing
2008, Maximum Press
Electronic resource
in English
1931644756 9781931644754
|
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2
Business-to-business internet marketing
2008, Maximum Press
in English
- 5th ed.
1931644691 9781931644693
|
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Book Details
Edition Notes
Prev. ed. entered under: Barry Silverstein.
Includes bibliographical references and index.
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| August 13, 2021 | Edited by MARC Bot | import existing book |
| July 22, 2019 | Edited by MARC Bot | remove fake subjects |
| June 17, 2010 | Edited by ImportBot | add details from OverDrive |
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| December 10, 2009 | Created by WorkBot | add works page |