Business-to-business internet marketing

5th ed.
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Last edited by MARC Bot
August 13, 2021 | History

Business-to-business internet marketing

5th ed.
  • 1 Want to read

The rapid commercialization of the Internet and success of online direct marketing led to the burgeoning field of business-to-business e-commerce, a growing industry analyzed with the most recent research developments and successful implementation strategies in this business volume. E-commerce environments, supply chain management issues, and value chain networks are explored with respect to process, research, and electronic tendering. More complex discussions of classification schemes, manufacturing connectedness, and structuration theory provide the academic dimension of the practical business challenges presented.

Publish Date
Publisher
Maximum Press
Language
English

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Previews available in: English

Edition Availability
Cover of: Business-to-business Internet Marketing
Business-to-business Internet Marketing
2008, Maximum Press
Electronic resource in English
Cover of: Business-to-business internet marketing
Business-to-business internet marketing
2008, Maximum Press
in English - 5th ed.

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Book Details


Edition Notes

Prev. ed. entered under: Barry Silverstein.

Includes bibliographical references and index.

Published in
Gulf Breeze, FL

Classifications

Dewey Decimal Class
658.8/72
Library of Congress
HF5415.1265 .S535 2009

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL17049783M
Internet Archive
businesstobusine0000jone
ISBN 13
9781931644693
LCCN
2008033773
OCLC/WorldCat
227928343
Library Thing
7724298
Amazon ID (ASIN)

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August 13, 2021 Edited by MARC Bot import existing book
July 22, 2019 Edited by MARC Bot remove fake subjects
June 17, 2010 Edited by ImportBot add details from OverDrive
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