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Industrial AdvertisingShowing 2 featured editions. View all 2 editions?
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2
How many dollars for industrial advertising?: research in progress (ADVISOR Project)
1974, M.I.T.]
in English
- Rev. ed.
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Book Details
Table of Contents
1 Project Overview
Page 1
2 How the Output Relates to Process or What's In It for Marketing Management?
Page 5
Appendices A Prototype Interactive Program
Page 7
B The Industrial Advertising Budgeting Process: An Initial Theory
Page 10
C Proposed Project Methodology
Page 15
D Data Security Procedure
Page 16
Edition Notes
The Physical Object
ID Numbers
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Feedback?August 5, 2012 | Edited by ImportBot | import new book |
April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
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