An edition of Building customer-based brand equity
(2001)
Building customer-based brand equity
A blueprint for creating strong brands
by Kevin Lane Keller
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Product management, Brand name products, Brand loyalty| Edition | Availability |
|---|---|
1
Building customer-based brand equity: A blueprint for creating strong brands
2001, Marketing Science Institute
in English
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2
Building customer-based brand equity: A blueprint for creating strong brands
2001, Marketing Science Institute
in English
|
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Includes bibliographical references (p. 31)
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| February 6, 2010 | Edited by WorkBot | add more information to works |
| December 10, 2009 | Created by WorkBot | add works page |