An edition of Brands, brand managers and the management of brands (1997)

Brands, brand managers, and the management of brands

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Brands, brand managers, and the management of ...
Pierre Berthon, Pierre Berthon
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Last edited by Open Library Bot
December 3, 2010 | History
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An edition of Brands, brand managers and the management of brands (1997)

Brands, brand managers, and the management of brands

where to next?

by

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Publish Date
Publisher
MSI
Language
English
Pages
28

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Subjects

Brand name products, Product management
Edition Availability
Cover of: Brands, brand managers, and the management of brands
Brands, brand managers, and the management of brands: where to next?
1997, MSI
in English
Cover of: Brands, brand managers, and the management of brands
Brands, brand managers, and the management of brands: where to next?
1997, MSI
in English
Cover of: Brands, brand managers and the management of brands
Brands, brand managers and the management of brands: where to next?
1997, Marketing Science Institute
in English

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Book Details

Edition Notes

"Commentary."

"November 1997."

Includes bibliographical references (p. 25-28)

Published in
Cambridge, Mass
Series
Report -- no. 97-122, Report (Marketing Science Institute) -- no. 97-122
Copyright Date
1997

The Physical Object

Pagination
28 pages
Number of pages
28

Edition Identifiers

Open Library
OL52368324M
OCLC/WorldCat
38302551

Work Identifiers

Work ID
OL270594W

Source records

marc_columbia MARC record

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December 3, 2010 Edited by Open Library Bot Added subjects from MARC records.
February 6, 2010 Edited by WorkBot add more information to works
October 24, 2009 Created by WorkBot add works page