The Web site as marketing communication medium

a tentative model and areas of research

The Web site as marketing communication mediu ...
Pierre Berthon, Pierre Berthon
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Last edited by Open Library Bot
December 3, 2010 | History

The Web site as marketing communication medium

a tentative model and areas of research

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Publish Date
Language
English
Pages
20

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Book Details


Edition Notes

Bibliography: p15-17.

Published in
Henley-on-Thames
Series
Working paper series / Henley Management College -- HWP9521, Working paper series (Henley Management College) -- HWP9521.

The Physical Object

Pagination
20leaves ;
Number of pages
20

Edition Identifiers

Open Library
OL16489353M

Work Identifiers

Work ID
OL270595W

Source records

Talis record

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History

Download catalog record: RDF / JSON
December 3, 2010 Edited by Open Library Bot Added subjects from MARC records.
February 6, 2010 Edited by WorkBot add more information to works
October 24, 2009 Created by WorkBot add works page