What kids buy and why
the psychology of marketing to kids
by Dan S. Acuff, Daniel Acuff, and Robert H Reiher
- 7 Want to read
- 1 Currently reading
Based on the latest child development research, What Kids Buy and Why is chock-full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you - among other things - why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ and why kids of all ages love slapstick.
Special features include an innovative matrix for speedy, accurate product analysis and program development; a clear, step-by-step process for making decisions that increase your product's appeal to kids; and tools and techniques for creating characters that kids love.
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Previews available in: English
| Edition | Availability |
|---|---|
1
What Kids Buy: The Psychology of Marketing to Kids
May 1, 1999, Touchstone
Paperback
in English
0684871173 9780684871172
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zzzz
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2
What kids buy and why: the psychology of marketing to kids
1999, Free Press
in English
- 1st Simon & Schuster paperback ed.
0684871173 9780684871172
|
zzzz
|
3
What Kids Buy and Why: The Psychology of Marketing to Kids
January 1, 1998, Free Press
Hardcover
in English
0684834480 9780684834481
|
zzzz
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4
What kids buy and why: the psychology of marketing to kids
1997, Free Press
in English
0684834480 9780684834481
|
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Book Details
Edition Notes
Includes bibliographical references (p. 195-197) and index.
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| July 12, 2024 | Edited by MARC Bot | import existing book |
| October 4, 2021 | Edited by ImportBot | import existing book |
| January 4, 2021 | Edited by Lisa | Merge works |
| July 31, 2019 | Edited by MARC Bot | associate edition with work OL2710645W |
| December 10, 2009 | Created by WorkBot | add works page |