Analyzing media messages
using quantitative content analysis in research
by Daniel Riffe
- 0 Ratings
- 1 Want to read
- 0 Currently reading
- 0 Have read
Content analysis has been used in mass communication and in other fields to describe content and to test theory-derived hypotheses. The variety of applications may be limited only by the analyst's imagination, theory, and resources. Analyzing Media Messages: Using Quantitative Content Analysis in Research is designed to serve as a primer in the technique of systematic, quantitative analysis of communication content.
The research examples included here illustrate both recent and classic applications of quantitative content analysis. The authors address such fundamental questions as sample size and technique, measurement, and reliability, and consider each factor in detail. With this volume, they offer a comprehensive as well as comprehensible guide for scholars and students doing research in mass communication and throughout the social and behavioral science disciplines.
Check nearby libraries
Buy this book
Previews available in: English
Subjects
Mass media, Statistical methods, Methodology, Content analysis (Communication), Research, Analyse de contenu (Communication), Médias, Recherche, Méthodologie, Méthodes statistiques, Subject analysis, PSYCHOLOGY, Social Psychology, LANGUAGE ARTS & DISCIPLINES, Communication, Massenmedien, Inhaltsanalyse, Quantitative Methode, SOCIAL SCIENCE, Media Studies, Massamedia, Onderzoeksmethoden, Inhoudsanalyse, Statistische methoden, Medias, Methodologie, Methodes statistiques
Book Details
Edition Notes
Includes bibliographical references (p. 219-232) and indexes.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?
| July 13, 2024 | Edited by MARC Bot | import existing book |
| March 7, 2023 | Edited by MARC Bot | import existing book |
| January 7, 2023 | Edited by MARC Bot | import existing book |
| December 21, 2022 | Edited by MARC Bot | import existing book |
| December 10, 2009 | Created by WorkBot | add works page |