An edition of The Chasm Companion (2002)

The Chasm Companion

A Field Guide to Crossing the Chasm and Inside the Tornado

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Cover of: The Chasm Companion by Paul Wiefels, Paul Wiefels
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Last edited by ImportBot
August 19, 2022 | History
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An edition of The Chasm Companion (2002)

The Chasm Companion

A Field Guide to Crossing the Chasm and Inside the Tornado

by

  • 1 Want to read

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.

Publish Date
Publisher
Capstone
Language
English
Pages
348

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Previews available in: English

Subjects

Marketing, High technology, Technological innovations, Selling, Business, Nonfiction, High technology industries, Marketing, management, Internet marketing, Technologie de pointe, Vente
Edition Availability
Cover of: Chasm Companion
Chasm Companion
2007, HarperCollins Publishers
in English
Cover of: Chasm Companion
Chasm Companion
2007, HarperCollins Publishers
in English
Cover of: Chasm Companion
Chasm Companion
2007, HarperCollins Publishers
in English
Cover of: The Chasm Companion
The Chasm Companion
2007, HarperCollins
Electronic resource in English
Cover of: Chasm Companion
Chasm Companion
2007, HarperCollins Publishers
in English
Cover of: The Chasm Companion
The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado
September 30, 2005, Capstone
Paperback in English
Cover of: The Chasm Companion
The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado
August 20, 2002, Collins
in English
Cover of: The Chasm Companion
The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado
August 20, 2002, Collins
Paperback in English - 1st edition
Cover of: The chasm companion
The chasm companion: a fieldbook to Crossing the chasm and Inside the tornado
2002, HarperBusiness
in English

Add another edition?

Book Details

Table of Contents

Foreword
Page ix
Acknowledgments
Page xiii
Introduction
Page xvii
Part 1. How High-Tech Markets Develop
Page 1
1. Back to the Basics
Page 3
2. The Basis for Strategy Decisions
Page 9
3. The Early Market
Page 17
4. The Chasm
Page 34
5. The Bowling Alley
Page 41
6. The Tornado
Page 53
7. Main Street
Page 76
Part 2. Developing a Strategy
Page 93
Introduction
Page 95
8. Finding Your Place on the Technology Adoption Life Cycle
Page 98
9. Assessing the Sources and Impact of Discontinuity
Page 105
10. Building a Market Development Strategy
Page 109
11. Market Development Strategy Checklist: Market Creation Variables
Page 116
12. Market Development Strategy Checklist: Market Attractiveness Variables
Page 136
13. Market Development Strategy Checklist: Market Penetration Variables
Page 163
Part 3. Taking the Market Development Strategy to Market
Page 207
Introduction
Page 209
14. Strategy Validation
Page 211
15. Whole Product Management
Page 218
16. Marketing Communications Planning
Page 226
17. Field Engagement Strategy
Page 259
Epilogue: Using This Book
Page 279
Appendix
Page 281
Worksheets
Page 297
Index
Page 313

Classifications

Library of Congress
HF5415, HC79.H33 W54 2002

The Physical Object

Format
Paperback
Number of pages
348
Dimensions
8.1 x 6.8 x 1.3 inches
Weight
1.2 pounds

ID Numbers

Open Library
OL8917988M
Internet Archive
chasmcompanion0000wief
ISBN 10
1841124680
ISBN 13
9781841124681
OCLC/WorldCat
51482371
Library Thing
766
Goodreads
61330

Source records

amazon.com record
Better World Books record
Internet Archive item record
Promise Item

Excerpts

During the last decade of the last century right through the millennium celebration, we in high technology were feeling our oats, down to the last kernel.
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History

Download catalog record: RDF / JSON
August 19, 2022 Edited by ImportBot import existing book
December 25, 2021 Edited by ImportBot import existing book
August 19, 2020 Edited by ImportBot import existing book
July 22, 2019 Edited by MARC Bot remove fake subjects
October 25, 2009 Created by WorkBot add works page