"Human history is full of examples of irrational mass behavior, from 1600s Tulip Mania to the Tickle Me Elmo rush of the 1990s. Greed, whimsy, fear, and madness have driven us to lose our minds over railroads, dances, satellites, and electric fans. With more than sixty entries, The Latest Craze showcases the varieties of ways-past and present-in which we can find ourselves following the crowd. Will we ever learn? Probably not, but it's as entertaining as it is enlightening to see how the parade of absurdity continues to play out."~back cover.