An edition of Testing to destruction (1974)

Testing to destruction

a critical look at the uses of research in advertising

[Rev ed.]

by

Testing to destruction
Hedges, Alan, Hedges, Alan
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Last edited by WorkBot
February 6, 2010 | History
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An edition of Testing to destruction (1974)

Testing to destruction

a critical look at the uses of research in advertising

[Rev ed.]

by

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Publish Date
Publisher
Institute of Practitioners in Advertising
Language
English
Pages
101

Buy this book

Edition Availability
Cover of: Testing to destruction
Testing to destruction: a critical look at the uses of research in advertising
1998, Institute of Practitioners in Advertising
in English - [Rev ed.]
Cover of: Testing to destruction
Testing to destruction: A fresh and critical look at the uses of research in advertising.
1982, Institute of Practitioners in Advertising
in English
Cover of: Testing to destruction
Testing to destruction: a fresh and critical look at the uses of research in advertising.
1974, Institute of Practitioners in Advertising
in English

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Book Details

Edition Notes

Originally published: 1974.

Cover title.

Published in
London

The Physical Object

Pagination
iv,101p. ;
Number of pages
101

Edition Identifiers

Open Library
OL22426575M

Work Identifiers

Work ID
OL2866031W

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February 6, 2010 Edited by WorkBot add more information to works
December 10, 2009 Created by WorkBot add works page