An edition of Strategic database marketing
(1994)
Strategic database marketing
the masterplan for starting and managing a profitable, customer-based marketing program
3rd ed.
by Arthur Middleton Hughes
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Strategic database marketing: the masterplan for starting and managing a profitable, customer-based marketing program
2005, McGraw-Hill
in English
- 3rd ed.
007145750X 9780071457507
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Strategic database marketing: the masterplan for starting and managing a profitable, customer-based marketing program
1994, Probus Pub. Co.
in English
1557385513 9781557385512
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Book Details
Table of Contents
Strategic database marketing and the Web: an overview
"The vision thing"
Lifetime value
The criterion of strategy
Designing a successful customer strategy
Building profits with recency, frequency, monetary analysis
Communicating with customers
Customer segmentation
How predictive modeling boosts response
Customer acquisition
Strategy verification: testing and control groups
Internet marketing
Retailing and database marketing
Building retention and loyalty in business customers
Financial services
Why databases fail
Database types that succeed
Choosing business partners
Database marketing and the internal struggle for power
A farewell to the reader
Glossary of terms used in strategic database marketing
Appendix A. How to keep up with database marketing and commerce on the Web
Appendix B. Answers to quiz questions.
Edition Notes
Includes index.
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The Physical Object
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| March 2, 2020 | Edited by MARC Bot | remove fake subjects |
| June 15, 2018 | Edited by ImportBot | import new book |
| October 27, 2011 | Edited by ImportBot | import new book |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 10, 2009 | Created by WorkBot | add works page |