"Once upon a time, after 23 years of climbing the corporate ladder in the world of finance at United Widgets International, Byram J. (B.J.) Bigdome became the CEO."
An edition of A Genie's Wisdom
(2002)
A genie's wisdom
a fable of how a CEO leaned to be a marketing genius
by Jack Trout
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| Edition | Availability |
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1
Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
2007, Wiley & Sons, Incorporated, John
in English
0470256222 9780470256220
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2
A genie's wisdom: a fable of how a CEO leaned to be a marketing genius
2003, J. Wiley
in English
047123608X 9780471236085
|
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WorldCat
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3
A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
November 1, 2002, Wiley
in English
047123608X 9780471236085
|
zzzz
Libraries near you:
WorldCat
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Book Details
Table of Contents
The arrival
What is the essence of marketing?
What's branding all about?
What should be my product strategy?
How do I get my pricing right?
Are there limits to growth?
What is good research?
How do I evaluate advertising?
How do I pick the right medium?
How important are logos?
What mistakes are made most often?
Edition Notes
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| October 4, 2021 | Edited by ImportBot | import existing book |
| December 5, 2020 | Edited by MARC Bot | import existing book |
| April 18, 2018 | Edited by ImportBot | import new book |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 10, 2009 | Created by WorkBot | add works page |