An edition of Big Brands Big Trouble: Lessons Learned the Hard Way (2001)

Big brands, big trouble

lessons learned the hard way

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read
Cover of: Big brands, big trouble by Jack Trout
Preview Only

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today
Notes
  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read
Notes

Check nearby libraries

Buy this book

Last edited by ImportBot
October 17, 2022 | History
Edit
An edition of Big Brands Big Trouble: Lessons Learned the Hard Way (2001)

Big brands, big trouble

lessons learned the hard way

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Wiley
Language
English
Pages
223

Check nearby libraries

Buy this book

Previews available in: English

Subjects
Brand name products, Competition, Success in business, Marketing, Advertising
Edition Availability
Cover of: Big Brands Big Trouble
Big Brands Big Trouble: Lessons Learned the Hard Way (Wiley Audio)
April 2002, Penton Overseas
Audio CD in English - Abridged edition
Libraries near you: WorldCat
Cover of: Big Brands Big Trouble
Big Brands Big Trouble: Lessons Learned the Hard Way
November 1, 2002, Wiley
in English
Libraries near you: WorldCat
Cover of: Big Brands, Big Trouble
Big Brands, Big Trouble: Lessons Learned the Hard Way
August 2002, Penton Overseas
Audio cassette in English - Abridged edition
Libraries near you: WorldCat
Cover of: Big brands, big trouble
Big brands, big trouble: lessons learned the hard way
2001, Wiley
in English
Libraries near you: WorldCat

Add another edition?

Book Details

Table of Contents

The most popular mistakes and their high cost
General Motors: forgetting what made them successful
Xerox: predicting a future that never came
Digital equipment corporation: from number two to nowhere
AT&T: from monopoly to mess
Levi Strauss: ignoring competition is bad for your business
Crest Toothpaste: look, ma, no leadership
Burger King: always under new management
Firestone: dead brand driving
Miller Brewing: a "Miller" too far
Marks & Spencer: a bad case of "top-down" thinking
Trouble in the wind: brands with unresolved problems
An army of consultants: but no one to help
Boards of directors: but no one to help
Wall Street: nothing but trouble
Knowing your enemy can keep you out of trouble
The bigger they are, the harder to manage
Trouble begins and ends with the CEO.

Edition Notes

Includes index.

Published in
New York

Classifications

Dewey Decimal Class
658.8/27
Library of Congress
HD69.B7 T759 2001, HD69.B7T759 2001

The Physical Object

Pagination
x, 223 p. ;
Number of pages
223

ID Numbers

Open Library
OL3579674M
Internet Archive
bigbrandsbigtrou0000trou
ISBN 10
0471414328
LCCN
2002265702
OCLC/WorldCat
48150429, 47823005
Library Thing
4989163
Goodreads
822777

Source records

Scriblio MARC record
Ithaca College Library MARC record
marc_openlibraries_sanfranciscopubliclibrary MARC record
Internet Archive item record
Library of Congress MARC record
Better World Books record
marc_nuls MARC record
marc_columbia MARC record

Excerpts

Long ago and far away, I started my career at General Electric.
added anonymously.

Community Reviews (0)

Feedback?
No community reviews have been submitted for this work.

Lists

See All

History

Download catalog record: RDF / JSON
October 17, 2022 Edited by ImportBot import existing book
October 17, 2022 Edited by ImportBot import existing book
April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
April 16, 2010 Edited by WorkBot update details
December 10, 2009 Created by WorkBot add works page