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The Healthcare Industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. Essentials of Health Care Marketing, Fourth Edition explores the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must adapt in response to the changing environmental forces that are unique to this market.
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Showing 5 featured editions. View all 5 editions?
Edition | Availability |
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1
Essentials of Health Care Marketing
2021, Jones & Bartlett Learning, LLC
in English
1284200159 9781284200157
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2
Essentials of Health Care Marketing
2016, Jones & Bartlett Learning, LLC, Jones & Bartlett Learning
in English
1284094316 9781284094312
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3
Essentials of health care marketing
2006, Jones and Bartlett Publishers
in English
- 2nd ed.
0763783501 9780763783501
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4
Essentials of Health Care Marketing
June 2003, Jones & Bartlett Publishers
Paperback
in English
0763732680 9780763732684
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5 |
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Book Details
Table of Contents
The meaning of marketing
Marketing strategy
The environment of marketing strategy
Buyer behavior
Marketing research
Market segmentation
Developing customer loyalty
Product strategy
Price
Distribution
Promotion
Advertising
Sales and sales management
Controlling and monitoring
Appendix A. Glossary.
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
ID Numbers
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