An edition of Die Botschaft der Markenartikel (1994)

Die Botschaft der Markenartikel

Vertextungsstrategien in der Werbung

by

Cover of: Die Botschaft der Markenartikel by Thomas Fritz, Thomas Fritz
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Last edited by ImportBot
February 11, 2023 | History
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An edition of Die Botschaft der Markenartikel (1994)

Die Botschaft der Markenartikel

Vertextungsstrategien in der Werbung

by

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Publish Date
Publisher
Stauffenburg
Language
German
Pages
172

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Subjects

Communication in marketing, Semiotics
Edition Availability
Cover of: Die Botschaft der Markenartikel
Die Botschaft der Markenartikel: Vertextungsstrategien in der Werbung
1994, Stauffenburg
in German

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Book Details

Edition Notes

Includes bibliographical references (p. [157]-172).
Originally presented as the author's thesis (doctoral)--Universität Passau, Wintersemester 1992/93.

Published in
Tübingen
Series
Probleme der Semiotik =, Problems in semiotics,, Bd. 15, Probeleme der Semiotik ;, Bd. 15.

Classifications

Library of Congress
HF5415.123 .F75 1994

The Physical Object

Pagination
172 p. :
Number of pages
172

ID Numbers

Open Library
OL832183M
ISBN 10
3860570919
LCCN
95106515
OCLC/WorldCat
31935663

Source records

Library of Congress MARC record
amazon.com record
marc_columbia MARC record

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February 11, 2023 Edited by ImportBot import existing book
February 12, 2010 Edited by WorkBot add more information to works
December 10, 2009 Created by WorkBot add works page