THE category convention is to hold a mirror to life, a dangerous enough technique that breeds sameness and defeats indelible branding.
An edition of How Asia Advertises
(2002)
How Asia Advertises
The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them
by Jim Aitchison
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| Edition | Availability |
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1
How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them
June 6, 2002, Wiley, J. Wiley & Sons (Asia)
in English
0470820551 9780470820551
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"THE category convention is to hold a mirror to life, a dangerous enough technique that breeds sameness and defeats indelible branding."
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| December 7, 2020 | Edited by MARC Bot | import existing book |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| February 12, 2010 | Edited by WorkBot | add more information to works |
| December 10, 2009 | Created by WorkBot | add works page |