Measuring media use and exposure
recent developments and challenges
by Christina Peter, Teresa K. Naab, and Rinaldo Kühne
The precise measurement of media use and exposure to media content posits currently one of the main methodological challenges in communication research. Against this background, new communication technologies have been gaining particular importance because they change existing patterns of media use and create new types of media use. At the same time, these technologies do not only present a challenge for communication research, but they also provide new opportunities for the assessment of media use.0The volume regards current developments and trends in the measurement of media use and exposure. It includes contributions on the refinement and advancement of classical measurement approaches, new methods for the assessment of media use and exposure, such as the use of online behavioral data as indicators of media exposure, and the combination of measurement approaches to increase accuracy and validity.
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Measuring media use and exposure: recent developments and challenges
2019, Herbert von Halem Verlag
in English
3869622873 9783869622873
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| February 10, 2023 | Edited by ImportBot | import existing book |
| December 17, 2022 | Created by MARC Bot | import new book |