An edition of An overview of market segmentation (1977)

An overview of market segmentation

behavioral concepts and research approaches

by

An overview of market segmentation
William L. Wilkie, William L. ...
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Last edited by MARC Bot
December 29, 2022 | History
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An edition of An overview of market segmentation (1977)

An overview of market segmentation

behavioral concepts and research approaches

by

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Publish Date
Publisher
Marketing Science Institute
Language
English
Pages
34

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Subjects

Market segmentation, Marketing research

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Edition Availability
Cover of: An overview of market segmentation
An overview of market segmentation: behavioral concepts and research approaches
1977, Marketing Science Institute
in English
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Book Details

Edition Notes

"Marketing Science Institute working paper. Preliminary research report"--Cover.

"June 1977."

Bibliographical notes: p. 30-32.

Published in
Cambridge, Mass
Series
Report (Marketing Science Institute) -- no. 77-105, Report (Marketing Science Institute) -- no. 77-105.

The Physical Object

Pagination
v, 34 pages
Number of pages
34

ID Numbers

Open Library
OL45063296M
OCLC/WorldCat
3198511

Source records

marc_columbia MARC record

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