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"Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer ... from finding the right appeal to putting it into your copy ... from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful." "You'll learn why some ads work, and why others fail. You'll discover how to write headlines that attract readers ... choose graphics that help sell your product ... and find the right appeal for your audience."--Jacket.
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Previews available in: English
Subjects
AdvertisingEdition | Availability |
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01
Tested advertising methods
1997, Prentice Hall
in English
- 5th ed. / revised by Fred E. Hahn.
013244609X 9780132446099
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02
Tested Advertising Methods
June 1980, Prentice Hall Trade
Paperback
in English
- 4th Rev edition
0139068910 9780139068911
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03
Tested advertising methods.
1974, Prentice-Hall
in English
- 4th ed., rev. and enl.
0139069097 9780139069093
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04 |
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05 |
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06 |
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07 |
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08
Tested advertising methods: how to profit by removing guesswork
1947, Harper & Brothers
in English
- "Revised edition.".
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09
Tested advertising methods: how to profit by removing guesswork. Foreword by Bruce Barton.
1947, Harper [and] Brothers
in English
- [Rev. ed.]
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10
Tested advertising methods: how to profit by removing guesswork
1932, Harper & Brothers
in English
- "First edition.".
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Feedback?September 9, 2024 | Edited by MARC Bot | import existing book |
April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
February 13, 2010 | Edited by WorkBot | add more information to works |
December 10, 2009 | Created by WorkBot | add works page |