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Previews available in: English
Subjects
Brand name products, Management, Corporate image, Public relations, Corporations, Competition, BUSINESS & ECONOMICS, Entreprises, Strategisches Management, Opinion publique, Concurrentie, Relations publiques, Corporate identity, Politique de l'information, Compétitivité, Wettbewerbsfähigkeit, Strategisch management, Unternehmen, Prestige, Reputatie, Corporations, public relations, Image, Produits de marque, Gestion, Sociétés, Branding, Marketing - general & miscellaneous, Product managementShowing 1 featured edition. View all 1 editions?
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Edition Notes
Includes bibliographical references and index.
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