An edition of Effectiveness measurement tools and techniques
(2004)
Effectiveness measurement tools and techniques
by Megan Cunningham
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"Dispelling the belief that click-through rate is the ultimate online benchmark, this program identifies which cyber-factors e-tailers need to measure, how they should go about quantifying them, and how they should interpret and apply the resulting data. The interrelationship between impressions, click-through, and conversions is clearly explained by e-commerce experts, along with the use of Internet research analyst services, ad servers, and path-tracking software to assist in gauging the success of an online ad campaign or to optimize a Web site."--Container
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Electronic commerce, Evaluation, Internet marketing| Edition | Availability |
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Effectiveness measurement tools and techniques
2004, Films for the Humanities & Sciences
videorecording /
in English
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Book Details
Edition Notes
Videodisc release of the 2000 vidocassette production.
Editor, David Marcus ; music, Red Devil.
DVD.
The Physical Object
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| March 7, 2023 | Created by MARC Bot | import new book |