An edition of The chewing gum war
(2007)
The chewing gum war
a case study in market share
by Miller, Charles
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Focuses on two major chewing gum companies, Wrigley's and Cadbury Schweppes. Simon Baldry, Managing Director of Cadbury Trebor Bassett, and Gharry Eccles, Managing Director of Wrigley's UK, take turns explaining their business strategies, while retailers describe how the chewing gum battle is playing out at the cash register.
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The chewing gum war: a case study in market share
2007, Films for the Humanities & Sciences
videorecording :
in English
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Edition Notes
Originally produced as an episode of the BBC television series: The money programme.
Editor, Clive Edwards.
Reporter, Libby Potter.
DVD-R.
Closed-captioned for the hearing impaired.
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| March 7, 2023 | Created by MARC Bot | import new book |