An edition of Has beanz? (2004)

Has beanz?

by

Has beanz?
Films for the Humanities (Firm ...
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Last edited by MARC Bot
March 7, 2023 | History
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An edition of Has beanz? (2004)

Has beanz?

by

Examines the Heinz label in an uncertain future. Includes interviews with Tony O'Reilly, Heinz chairman and CEO, and others. Explores efforts of marketing agency J. Walter Thompson. Also explores relationship between Heinz and Weight Watchers, which is owned by Heinz.

Publish Date
Publisher
Films for the Humanities & Sciences
Language
English
Pages
41

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Subjects

Brand name products, Marketing, Consumers, Attitudes, Consumers' preferences, H.J. Heinz Company, Weight Watchers International
Edition Availability
Cover of: Has beanz?
Has beanz?
2004, Films for the Humanities & Sciences
videorecording / in English

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Book Details

Edition Notes

"FFH 8633."

DVD.

Published in
Princeton, NJ
Series
Branded: the power of brand names, MKT 602 (NU course)
Other Titles
Heinz

The Physical Object

Format
[videorecording] /
Pagination
1 videodisc (41 min.)
Number of pages
41

ID Numbers

Open Library
OL47070518M
OCLC/WorldCat
56761517

Source records

marc_nuls MARC record

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March 7, 2023 Created by MARC Bot import new book